Intern insight: Marketing for “Glasgow’s Leading Attractions”

Final year English Literature student Julianne Smith has been working as a Marketing and Development intern 


Since July, I’ve been interning at Glasgow’s Leading Attractions. It is a part-time role of approximately 10 hours a week which I can work flexibly. I’m currently in my fourth year studying English Literature. I started applying for internships after my third year exams and I was surprised and relieved that there were still lots being advertised by The Internship Hub around May/ June. I was short-listed and invited for interview about half way through June and I was delighted when I got the call to say I’d been successful.

City Sightseeing Tour

Glasgow’s Leading Attractions is a collection of 18 of the best attractions in the city from Glasgow Science Centre to The Willow Tea Rooms to Sea Life at Loch Lomond. They offer themed itineraries; information for getting around; high quality attractions; and vouchers for days out.

I was more excited than nervous to start as the people who interviewed me were lovely and made me feel so at ease. My induction to the role consisted of a City Sightseeing tour around Glasgow to learn as much as possible about the city in a short space of time and then lunch in The Willow Tea Rooms to meet with my supervisor and discuss my duties. Generally, my role is focused on brand awareness which can be broken down into conducting surveys; starting and writing the Glasgow’s Leading Attractions blog; carrying out case studies of other cities to see what lessons we can learn; and working with city partners.

It is difficult to describe an average day because my role is so varied. The first few weeks consisted mostly of visiting each attraction to learn as much as I could about what they offer and what they do; meet key contacts; get material for the blog; and chat to visitors. One amazing aspect of this was that I got to try out everything our attractions had to offer myself! I’ve been zooming along the Clyde in a speed boat; skiing at Snow Factor at Intu Braehead; and done all kinds of tours from Tennent’s Brewery to Celtic Park to Hampden.

Ready to ski!Most of the work I do is home based and I report to Development Meetings once a month. One of the first things I did was carry out a brand survey at the attractions I visited to gauge customer awareness and expectation. Approaching visitors and asking them to complete the surveys was sometimes a little daunting but I think the main thing I learned was just to be as friendly as possible. I have also been involved with creating content such as posters for each attraction and themed maps and condensed information about the attractions to tie in with partner’s websites and projects.

 

Something exciting I coordinated last month was a tour of our attractions for the Glasgow 2018 European Championships’ mascot Bonnie the Seal. I liaised with Glasgow 2018 and all the individual attractions to arrange a 2-day schedule of visits. It involved a lot of planning and communication but it all went extremely well: our visitors were delighted to meet Bonnie and we got lots of excellent social media content. It was also generally just fun hanging around with a seal mascot!

Sealfie

So far, I’ve been most surprised at how much Glasgow’s attractions have to offer that I have never known about (even though I’ve lived here all my life). Not only do they offer amazing days out, they are often involved in community projects such as GalGael at The Tall Ship providing learning activities like ship-building skills to those who have suffered worklessness, depression or addiction or Football Memories League at The Scottish Football Museum (Hampden) supporting people living with dementia.

I’m really enjoying my internship so far and feel like I’ve utilised and developed a lot of skills from communication to time-management to content creation. It has provided me with a whole host of situations and experiences I can draw on in future.

I’d completely recommend applying for internships with The Internship Hub. They make the application process very clear and support you through the duration. I’m also proof that you aren’t only restricted to degree-specific roles – your skills can be transferred and used in a whole host of different internships.

Hampden Park


Hear from more IH interns on #UofGinterninsight

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